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Classified
Ad Posting »
Online
classified advertising is the process of advertising a product or service
by writing an interesting description about it. The description can
comprise of the name, phone number, address, website url, price, email
address and a picture of the product or service being promoted. It is
called classified advertising because all the advertisements that pertain
to a particular category are classified under one heading. For example,
cars that are available on hire or for sale would be classified under
automobiles.
Identifying
classified ad posting directories
In order to benefit from classified ad posting, it is important to ensure
that the directories have a good page rank. You can also use Alexa to know
the site rank and also identify the sites that link to it. This will help
in building your classified advertising directory list. Post the ads in
those directories that have a high potential of customers. The more the
customers, the better is the visibility. Don't forget the internet
marketing rule of five which says to post your classified ad to at least 5
sites.
Guideline for classified ad posting
Each directory has its own guidelines for accepting and rejecting
classified ad postings. Before you submit your classified ads to a
directory, it is good to read the guidelines mentioned there.
Creating your classified
advertisement
This is the most important step of all. Identify the product or service
that you want to sell first. Then keeping that in mind write a short ad of
not more than 500 characters that describes the product/service and also
emphasizes the benefits of it. You can use Microsoft Word as a good tool
to edit your ad and also correct the spelling mistakes and grammar.
Tracking and testing
Once you have submitted your classified ad to a directory, it is important
to know which ad is converting the most and also from which directory.
This will help you to concentrate your efforts where required and get the
maximum results. Don't forget Pareto's Law. 80% of the business comes from
20% of the customers. Concentrate your efforts on those 20 classified ad
directories that convert, and you can achieve this by continuously
tracking them. By this you will come to know the conversion rate.
Classified ad syndication
Identify sites where you can place one classified advertisement and from
there it gets posted to multiple sites. This includes API as well as RSS.
This will help in getting your advertisement published in many places so
that the visibility increases.
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